A leadership brand tells people what is distinctive about you as a leader and communicates what you have to offer. Summarizing your brand in a statement is a useful and often enlightening task. First, answer two important questions:
- What do I want to be known for?
- What results do I want to achieve in the next twelve months?
Take these two answers and put them into the following statement: I want to be known for ____________ so that I can deliver___________.
Once you have your statement, be sure that you are living up to it. Ask others for input on whether you are achieving your goals and whether they see your leadership brand in the same way you do.
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